Blog
Case studies, analysis, and reflections on AI audiovisual production.
Can your existing ad be turned into AI variants?
A technical preflight to decide whether an existing ad can be versioned with AI, needs a hybrid rebuild, should be resho…
Your first AI marketing pilot: scope and measurement
A guide for marketing teams testing AI-assisted creative variants: how to scope the pilot, approve deliverables and meas…
Cybersecurity training videos for business
A guide for security, L&D and consulting teams commissioning a finished, multilingual, updateable library of cybersecuri…
How an AI corporate video gets made: the real process
The making of a B2B showreel covering nine industries in 62 seconds: brief, script, shot-by-shot directed generation and…
La Palma Council grants for digital projects: up to €12,000
2026 guide to La Palma Council grants: maximum amounts, deadlines, requirements and how to scope a digital project witho…
Real-time marketing: the World Cup lesson
adidas with surgical AI, LEGO with doubles and stitched faces, Movistar almost fully AI in prime time, plus viral fan fa…
Cannes Lions 2026: the lesson for brands buying AI
The Grand Prix went to an idea, not to AI: what the new creative bar demands from your next AI campaign. Analysis for br…
AI Act and AI advertising: what Article 50 actually requires
Not every AI advert needs a visible label. Provider and deployer duties, deepfakes, machine-readable marking, VFX contex…
Which AI for video production? A make-or-buy guide
A guide for brands and teams deciding whether to buy AI tools, produce in-house or commission a finished audiovisual pro…
AI with human direction: the workflow that sets your production apart
How to integrate AI with human direction and assess previsualisation, live action, drone and VFX for each project.…
What productions and agencies really worry about with AI in video
The fear that AI will replace you matters least. These are the four real fears that stall a signature at productions and…
How brands can produce ad variants at scale—without losing control
A managed production system for multiplying ads, formats and languages with direction, brand control, rights review and …
AI video production ROI: a defensible measurement plan
A B2B framework for measuring AI video production ROI using a comparable baseline, total cost, quality gates, attributio…
360 Campaign With AI: One Visual System, Agreed Formats
What a 360 campaign with AI is: one coordinated visual universe for spot, social, web and point of sale, with formats an…
AI Spot or Traditional Shoot: How to Decide
A guide to choosing between an AI-produced ad, a traditional shoot or a hybrid model, with schedule drivers, market cost…
AI video yourself or hire a production company
How far tools such as Sora, Veo and Runway can go, and the criteria that point to directed production: brand, continuity…
AI video production cost: how to compare quotes
A procurement guide to comparing AI video quotes: scope, rights, revisions, deliverables, risks and the line items that …
AI video production companies in Spain: how to choose
A non-ranked guide to comparing AI video production companies in Spain by scope, workflow, rights, evidence, brand contr…
AI in video: the 4 fears that actually stall a call
The fear that AI will replace production companies is the wrong one. These are the four real risks (and the «AI slop» on…
AI-Native Audiovisual Production in Spain
EficiencIAl Studio integrates artificial intelligence within a directed, documented audiovisual workflow defined per pro…
Netflix and AI Advertising: What It Actually Announced
Netflix applies AI to midroll and pause ads. What it means for brands and producers, without confusing advertising creat…
AI renovation design: in-house 3D-based demonstration
In-house renovation demonstration built on a 3D LiDAR base: 6 rooms and 72 m², directed renders and catalogue decisions …
In-House AI Jewellery Packshot Demonstration
An in-house jewellery packshot demonstration exploring reflection control and collection coherence. It was not commissio…
In-House AI Product Hero Shot Demonstration
An in-house hero-shot, beauty-shot and packshot system demonstration for food products. It was not commissioned by a bra…
In-House AI Recycling Campaign Demonstration
An in-house art-direction and animation demonstration for recycling awareness in social formats. It was not commissioned…
In-House Demonstration: Bar and Gel in One Visual System
An independent demonstration of a shared visual system for an energy bar and gel. It was not commissioned by a brand, cl…
Aloe Vera Packshot Demonstration Inspired by Fuerteventura
An in-house cosmetics packshot demonstration inspired by Fuerteventura’s volcanic landscape. It was not commissioned by …