01
Another product. The same action.
Talent, camera, traffic and rhythm remain aligned while the hero object changes.
Example: replace a product or pack without rebuilding the whole piece.
Visual production for agencies
Power your agency with AI.
Your team sets the creative direction. We turn it into images, video and adaptations that take every campaign further.
From approved references to assets ready to deliver.
In-house demonstration · Bakery
01 / From reference to assets
One reference. A world of possibilities.
This bakery is our demonstration: we start with a reference and explore a visual direction across different assets. See what we bring before we discuss your campaign.
A concept demonstration by EficiencIAl Studio. These assets illustrate creative possibilities; product accuracy and intended uses are reviewed for each project.
The assets tell a story, too
And the idea becomes a film.
See how products, people and scenes come together in the film from this demonstration.
Open on YouTubePlaying connects to YouTube.
What if we change the person, product or setting?
Explore eight combinations from this demonstration. Each selection shows a previously prepared image.
Choose a creative approach here. For a commission, we agree what needs to stay consistent and what can change.
Invented person · Reference product · Reference setting
Adaptation examples
Change one variable. Keep the campaign.
The product or context changes. Performance, framing and rhythm remain recognisable. Each pair loops silently; you can turn sound on whenever you choose.
02
Another context. The same story.
Product and progression remain while location and wardrobe change.
Example: change location, wardrobe or talent while preserving action and rhythm.
The same logic can apply to talent, wardrobe, placement, format, language, region, event or daypart. For every campaign, we decide what should vary and what must remain intact.
Do you already have an approved asset or direction?
Send us the material and we will define what to preserve, what can change and the right next step.
Where we fit
Production support appears. When the project opens up.
We join at specific moments to expand capacity without changing the team's judgement or system.
01 · Version
More versions. Not another campaign.
Hooks, compositions, markets, dayparts and formats from an already approved direction. From performance to out-of-home, without turning every asset into a new starting point.
- PPC variants and A/B tests
- 9:16, 16:9, 1:1 and placement-specific sizes
- Markets, languages, seasons and dayparts
02 · Complete
Complete the kit. Keep the intent.
A product image, an approved piece or an existing shoot can become a wider system when the workflow needs new compositions.
- Hero shots, lifestyle, top-down and macro
- New settings, objects, talent or wardrobe
- Visual consistency and QA before delivery
03 · VFX
Modify what has already been shot.
We assess shot viability and work on integration, substitution, cleanup and environment extension. The comparison reviews the change directly; the reel brings together more examples on live-action footage.
- Masks, integration and cleanup
- Object and environment replacement
- Preview before the master
04 · Explain
Make the complex visible.
Processes, products and environments that are difficult to film become a clear narrative. Key frames, storyboard or animatic help validate direction and rhythm before production is scoped.
- Storyboard, animatic and key frames
- Corporate video and motion
- Versions according to agreed scope
Another demonstration · Campaign application
From concept to a real setting.
A separate pastry campaign exploration, placed in an outdoor advertising format. We define composition, format and context for the setting in which the campaign will appear.
How we work
A simple entry point. A process you can follow.
We adapt to the team's system, make decisions with something real in front of us and produce once the direction is clear.
- 01
Brief, inputs and scope
References, brand guide, formats, languages, previous assets and permissions. We validate what exists and what is missing.
- 02
Visual proposal + roughly three samples · 48 hours
We converge on direction, style, storyboard or animatic, audio, localisation and technical criteria.
- 03
Scoped production
With direction approved, we define deliverables, rounds and schedule according to volume, complexity, inputs and approvals.
- 04
Structured delivery
Naming, versions, formats and metadata adapted to the team's agreed workflow.
The 48 hours validate direction; final production is scoped afterwards. Approved samples can be carried directly into final production.
Delivery
Open a folder and understand what is inside.
An example structure using assets from different demonstrations. Explore how we can organise proposals, variants, VFX and masters for your team.
campaign / 02_variants
00
Brief
3 inputs · validated
01
Proposal
3 samples · v01
02
Variants
4 families · v03
03
VFX
3 states · approved
04
Adaptations
3 families · v02
05
Masters
3 deliverables · final
Frequently asked questions
What an agency or marketing team needs to settle.
Does this replace our creative team?
No. We join as production capacity. Your team can retain strategy, direction, client relationship and approval; our scope defines what we execute, what we propose and who decides at each stage.
Can you work white-label and under an NDA?
Yes, when agreed in writing. We can sign an NDA before receiving sensitive material and define how we appear — or do not appear — to the end client.
What do you need to begin?
The objective, existing assets, references or brand guide, formats, markets or languages, target date, available rights and one approval owner.
What does validation within 48 hours mean?
It is a bounded phase for converging on direction through a visual proposal and roughly three samples. It is not a promise to produce the entire campaign in 48 hours; volume, schedule and fee are set afterwards.
How do you manage rights, licences and AI-generated materials?
The proposal identifies source materials, agreed uses, territories, duration and applicable conditions. If an input or technique cannot support the intended use, we flag it before production.
How are review rounds and price calculated?
They depend on deliverables, complexity, formats, duration, languages, approval owners and schedule. Scope, rounds, fee and conditions are agreed in writing before final production begins.
Next step
Let's talk.
With an initial idea or a brief already on the table, we can define what to validate, which inputs are needed and how to scope the next phase.
info@eficiencial.com