01 · Master assetA recognisable world from the first asset.
06 · SystemEvery asset lives inside one recognisable delivery.
Visual production for agencies · White-label when agreed
Visual production capacity for agencies. One campaign, everything that comes next.
When placement, market, language or volume changes, we expand production without changing the approved direction or your team's system.
06
System
Every asset lives inside one recognisable delivery.Scroll through the process
Visual production support
When scope changes, we add capacity without changing your system.
We join when a campaign needs more versions, a new location, a correction to existing material or a clear way to approve something that has not yet been produced.
48hours to validate direction
Converge first.
After validating the brief, materials and scope, we present a visual proposal and roughly three samples to align treatment, look and feel, style, storyboard or animatic, audio, language or localisation and technical criteria.
Final production is scoped afterwards according to volume, complexity, available materials and required approvals.
One approved direction.
Every version that comes next.
Adaptation examples
Change one variable. Keep the campaign.
The product or context changes. Performance, framing and rhythm remain recognisable. Each pair loops silently; you can turn sound on whenever you choose.
01
Another product. The same action.
Talent, camera, traffic and rhythm remain aligned while the hero object changes.
Example: replace a product or pack without rebuilding the whole piece.
02
Another context. The same story.
Product and progression remain while location and wardrobe change.
Example: change location, wardrobe or talent while preserving action and rhythm.
The same logic can apply to talent, wardrobe, placement, format, language, region, event or daypart. For every campaign, we decide what should vary and what must remain intact.
Do you already have an approved asset or direction?
Send us the material and we will define what to preserve, what can change and the right next step.
Where we fit
Production support appears. When the project opens up.
We join at specific moments to expand capacity without changing the team's judgement or system.
01 · Version
More versions. Not another campaign.
Hooks, compositions, markets, dayparts and formats from an already approved direction. From performance to out-of-home, without turning every asset into a new starting point.
- PPC variants and A/B tests
- 9:16, 16:9, 1:1 and placement-specific sizes
- Markets, languages, seasons and dayparts
02 · Complete
Complete the kit. Keep the intent.
A product image, an approved piece or an existing shoot can become a wider system when the workflow needs new compositions.
- Hero shots, lifestyle, top-down and macro
- New settings, objects, talent or wardrobe
- Visual consistency and QA before delivery
03 · VFX
Modify what has already been shot.
We assess shot viability and work on integration, substitution, cleanup and environment extension. The comparison reviews the change directly; the reel brings together more examples on live-action footage.
- Masks, integration and cleanup
- Object and environment replacement
- Preview before the master
04 · Explain
Make the complex visible.
Processes, products and environments that are difficult to film become a clear narrative. Key frames, storyboard or animatic help validate direction and rhythm before production is scoped.
- Storyboard, animatic and key frames
- Corporate video and motion
- Versions according to agreed scope
How we work
A simple entry point. A process you can follow.
We adapt to the team's system, make decisions with something real in front of us and produce once the direction is clear.
- 01
Brief, inputs and scope
References, brand guide, formats, languages, previous assets and permissions. We validate what exists and what is missing.
- 02
Visual proposal + roughly three samples · 48 hours
We converge on direction, style, storyboard or animatic, audio, localisation and technical criteria.
- 03
Scoped production
With direction approved, we define deliverables, rounds and schedule according to volume, complexity, inputs and approvals.
- 04
Structured delivery
Naming, versions, formats and metadata adapted to the team's agreed workflow.
The 48 hours validate direction; final production is scoped afterwards. Approved samples can be carried directly into final production.
Delivery
Open a folder and understand what is inside.
A populated visual delivery using the work in this journey. Change folder to see how proposal, variants, VFX, adaptations and masters are organised.
campaign / 02_variants
00
Brief
3 inputs · validated
01
Proposal
3 samples · v01
02
Variants
4 families · v03
03
VFX
3 states · approved
04
Adaptations
3 families · v02
05
Masters
3 deliverables · final
Frequently asked questions
What an agency or marketing team needs to settle.
Does this replace our creative team?
No. We join as production capacity. Your team can retain strategy, direction, client relationship and approval; our scope defines what we execute, what we propose and who decides at each stage.
Can you work white-label and under an NDA?
Yes, when agreed in writing. We can sign an NDA before receiving sensitive material and define how we appear — or do not appear — to the end client.
What do you need to begin?
The objective, existing assets, references or brand guide, formats, markets or languages, target date, available rights and one approval owner.
What does validation within 48 hours mean?
It is a bounded phase for converging on direction through a visual proposal and roughly three samples. It is not a promise to produce the entire campaign in 48 hours; volume, schedule and fee are set afterwards.
How do you manage rights, licences and AI-generated materials?
The proposal identifies source materials, agreed uses, territories, duration and applicable conditions. If an input or technique cannot support the intended use, we flag it before production.
How are review rounds and price calculated?
They depend on deliverables, complexity, formats, duration, languages, approval owners and schedule. Scope, rounds, fee and conditions are agreed in writing before final production begins.
Next step
Let's talk.
With an initial idea or a brief already on the table, we can define what to validate, which inputs are needed and how to scope the next phase.
info@eficiencial.com