01
The casting changes. The action remains.
A different on-camera presence for a new audience without rebuilding the story.
Advertising production at scale · B2B
AI ad variant production.
One campaign. Three markets. The same sequence.
An approved campaign may need different talent, setting, product, language and format for every market. We design and produce that version matrix without turning your brand into a collection of generic experiments.
- Advertising direction with accredited experience
- Brand consistency across every campaign asset
- Visual and technical control for every version
- Organised, reviewed and versioned delivery
We enhance and scale your campaign visuals with a fully controlled, professional process.
We start with the approved master, lock product, brand, performance, framing or tone, and open only the variables that serve a real media purpose. Scale still reads as one campaign, not a collection of tests.
Calculate and measure before production
Move one visual variable and analyse how data and results change.
Markets, audiences and formats multiply potential outputs. The matrix organises A/B tests for CPC campaigns, Facebook Ads and other paid media channels. Pilot data shows which cells are worth producing without assuming results.
Potential assets
assets
A scope reading, not a quote. Shared masters, complexity, rights and quality control determine the real production.
The campaign, in motion
The same creative, with segmentation control and 100% control.
Each pair runs together so the change is understood without explanation. It keeps the same action and rhythm with one different production decision.
02
The wardrobe changes. The shot stays aligned.
Same talent, action and setting. A new look for season, market or art direction.
03
The location changes. The product remains recognisable.
The asset preserves its action and hero object while the context adapts to the market.
04
The product changes. The campaign does not restart.
The ad structure remains and the new product enters an already validated sequence or creative.
One sequence, three markets
Santa Cruz de Tenerife, Madrid and the Balearic Islands. The same campaign moment.
Talent, setting, wardrobe, voice and visual codes change. The recognisable action remains.
What can be versioned
Everything that can change without losing the starting idea.
Not every variable needs to be active. We choose the ones that answer the media plan, the market and the creative hypothesis.
Talent or character
Profile, apparent age, casting or on-camera presence, with rights and representation criteria defined.
Wardrobe and styling
Look, colour, season or cultural-code changes without losing the action and intent of the shot.
Setting or location
The same action in another environment, city, climate or time of day when the source material permits.
Product or object
SKU, packaging, colour or hero-object substitution with a defined fidelity review.
Language and localisation
On-screen copy, subtitles, voice-over or dubbing and cultural adaptation, with human review in scope.
Placement and format
9:16, 4:5, 1:1, 16:9, display or out-of-home screens, recomposed to preserve hierarchy and legibility.
Market and moment
Region, date, event, season, daypart or promotional context within a controlled matrix.
A/B and multi-angle
Clearly named visual hypotheses, hooks, compositions and angles so the team can measure them.
Production workflow
From approved master to a delivery ready to publish, test and find.
Approved master
Version system
MarketsFormatsAudiencesMoments
- 01
Brief + materials
Objective, channels, markets, brand guide, existing masters, rights and approval owners.
- 02
Variable map
We separate invariants, variables, A/B hypotheses and rejection criteria before scaling.
- 03
Bounded pilot
We validate one representative matrix cell before opening the rest of production.
- 04
Production + QA
We work in batches and review brand, product, continuity, language, format and specifications.
- 05
Structured delivery
Agreed naming, versions, masters, cut-downs and metadata so every asset is identifiable without opening it.
Frequently asked questions
What brand, agency and performance teams need to settle.
What is AI ad variant production?
It is a B2B production service that starts from a concept or master and creates agreed versions for talent, products, settings, languages, markets, dates, placements or A/B hypotheses. It includes direction, brand criteria, review, versioning and delivery. It is not a self-service tool or prompt pack.
Can you change talent, setting or product without reshooting?
For some source material, yes. We first assess resolution, duration, motion, occlusion, rights and the required fidelity. If a shot cannot support a reliable replacement, we propose recreating it, producing an alternative or retaining the original element.
How do you stop the brand or product drifting between versions?
Before production we establish acceptance references and invariants such as geometry, colour, logo, packaging, framing, performance, timing or tone. Batches are checked against those guardrails and the versions included in scope are documented.
Which formats and markets can you prepare?
We can plan matrices for 9:16, 4:5, 1:1, 16:9, display and screens, alongside languages or markets. Not every master crops well automatically: composition, text and duration are redesigned where the placement requires it.
Does this include media buying or campaign management?
Not by default. We deliver the creative assets and agreed naming so the agency, brand or performance team can publish and measure them. Strategy or activation can be scoped separately if required.
How long does it take and what does a variant matrix cost?
It depends on family count, change complexity, duration, formats, languages, rights, rounds and approval schedule. After reviewing the brief we set scope, fee and milestones in writing. We do not promise one universal final production timeline.
Request a proposal