02 · Generative Motion

Visual Development
and Animation

From concept to motion. We create animated pieces with AI: from short-form social media content to internal and external corporate videos, and creative support for campaigns.

Start a project View work

Direction agreed look and visual language

Iteration review before animation

Multichannel versions according to approved proposal

The problem

Animation is often out of reach because of cost, timing, and production complexity

Animation production timelines block campaigns with critical deadlines
Changing the visual concept mid-production is prohibitively expensive
SMEs, city councils, and small production companies cannot absorb traditional animation budgets
In-house teams have no access to quality motion design resources

The solution

High-quality animation, accessible for SMEs, city councils, and small productions

We want to democratize access to quality animation. We combine image, video, and motion-graphics generation models with AI to produce animated pieces with high visual impact within real-world timelines and budgets.

From short-form social media pieces to internal and external corporate videos, or visual support for campaigns: every delivery adapts to the pace of your project and your budget.

A workflow applied to commissioned work and studio demonstrations, with criteria tailored to each project.

Process

From concept to motion

Visual definition

We analyse tone, audience and communication objective. We build a moodboard with the references needed to define the agreed visual direction.

Generation and exploration

AI models generate visual proposals from the brief. We direct, select and iterate them to build the approved assets for the project.

Animation and compositing

Static frames become motion through generative video models. We apply transitions, editorial rhythm, and a cinematic color grade consistent with the brand.

Delivery and assets

You receive the pieces, formats and assets defined in the approved proposal. MP4, MOV, GIF, images, key frames, source files and a style guide are included only when they form part of scope.

Deliverables

What you get

🎥

Final animated pieces

One or more audiovisual pieces with the agreed resolution and uses. 16:9, 9:16 and 1:1 versions and delivery up to 4K are included when specified in the approved proposal.

🖼️

Bank of generated assets

The asset library may contain images, key frames and colour variations. Quantity, resolution, source files and usage rights are specified in the approved proposal.

🎨

Visual style guide

When included in scope, we document palette, typography, visual styles and relevant parameters to maintain the project visual universe in future productions.

Sample projects

Generative animation in action

Animation for AI recycling campaign — EficiencIAl Studio

Canarian Wrestling, an unofficial in-house visual demonstration

In-house demonstration · Unofficial

Contact

Got a project?

Tell us your vision and we will review the brief before proposing the next step.

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Company

Type of project

How can we help?

+34 674 786 386 · studio@eficiencial.com · Santa Cruz de Tenerife

Frequently asked questions

What clients ask us

What kind of animated pieces does EficiencIAl Studio produce with AI?

We develop spots, social pieces, corporate videos, trailers, teasers and institutional animation. We start from references, a brief or technical script and direct style, movement and post-production; feasibility, duration and deliverables are defined for each project.

How much does AI animation cost and how long does it take?

Price and schedule depend on duration, shot count, style, continuity, audio, revisions, formats, resolutions and rights. After reviewing the brief, those elements are fixed in an approved proposal; there is no universal price, saving or deadline. Request an assessment at studio@eficiencial.com.

How is this different from hiring a traditional animation studio?

The difference is the workflow: we combine AI generation with art direction, editing, colour and brand control. We do not promise the same result, a saving percentage or a universal deadline; we assess the appropriate approach and document it in the approved proposal.

Are the pieces ready to use directly on Meta Ads, YouTube, and TikTok?

We can prepare MP4 and other outputs in resolutions and ratios such as 16:9, 9:16 or 1:1 for the agreed channels. Each version, revision and adaptation is included only when specified in the approved proposal; free formats or variants are not included by default.

Can you produce animation for an SME or a city council on a limited budget?

Yes, we assess projects for SMEs and public bodies. We review objectives, materials, budget, procurement and scope to propose a viable solution; AI can expand creative options, but it does not guarantee a particular cost or schedule.

Visual Developmentand Animation