03 · Product & Brand
Packshots, hero shots and product visual content for e-commerce, campaigns and catalogues. We direct a master asset and the agreed variants for each channel.
With generative AI we produce neutral-background packshots, on-set hero shots and detail beauty shots from references of the physical product — without setting up any set.
For each piece we deliver multiple variants of framing, color and lighting, ready for e-commerce, catalog, social media and advertising campaigns.
For technical or industrial products we generate exploded views, functional diagrams and animated product demos that no camera could capture.
You send reference photos from every angle, color and material specifications, and the channels or scenes where you want to publish the content.
We generate the environments with AI according to the creative brief: aesthetics, lighting and compositions. We present the agreed scene options for selection before production.
We integrate the product with consistency of light, perspective and materials. We generate format and framing variants for each channel: e-commerce, social, catalog and campaign.
We review the assets and deliver the agreed files. The number of rounds, formats —such as JPEG, PNG, MP4 or GIF—, source files and rights are fixed in the approved proposal.
Packshot on a neutral background for e-commerce, hero shot in a scene for premium campaigns and beauty shot for cosmetics, jewellery or high-value products. Resolution, transparent PNG and other formats are included when specified in the approved proposal.
Exploded view (visual breakdown) to showcase components and technology. Animated product demo that explains how the product works. Perfect for spec sheets, sales decks and product videos.
We can adapt colour, angle and crop for marketplaces and channels such as Amazon, Instagram, online stores, catalogues and press. Native variants and formats are produced for the channels included in the approved proposal.
Tell us what you need and we will review the product and brief before proposing the next step.
+34 674 786 386 · studio@eficiencial.com · Santa Cruz de Tenerife
The difference is the process, not a promise of indistinguishability. We assess fidelity against the real product and direct light, perspective, materials and brand from suitable references. If the work is viable without a set, the approved proposal defines price, schedule, variants, revisions, formats and rights; otherwise, we recommend a hybrid workflow or real photography.
Price and schedule depend on the number of products and assets, required fidelity, scenes, channels, revisions, formats and rights. After reviewing the material and brief, those elements are fixed in an approved proposal; no universal price or saving applies. Request an assessment at studio@eficiencial.com.
Yes. We can plan backgrounds, scenes, colour palettes and proportions for channels such as Instagram, Amazon, catalogues or display. The number of variants, their formats and their revisions are detailed in the approved proposal according to scope; no variant or adaptation is included by default.
We work with fashion and accessories, food and beverages, cosmetics and personal care, consumer electronics, jewellery, luxury, home and décor. Before production, we assess the references, required fidelity and feasibility of each shot; where appropriate, we propose animated product demos or a hybrid workflow.
To assess the work, we need product images or files of sufficient quality, brand and style references, and the intended channels. Depending on fidelity and the shot, we may request additional material. From that brief, we define feasibility, a test where appropriate and the proposal.