How an AI corporate video gets made: the real process

We have just finished a 62-second teaser that moves through nine industries: office furniture, cold chain logistics, architectural acoustics, coffee for food service, optics, precision agriculture, fashion, sports nutrition and software. Not one shooting day. This is the full process, step by step, no mystery.

Where a nine-industry teaser comes from

Every piece in the cut was produced as a demonstration for a type of business that sells to other businesses. These are the industries where corporate video tends to hurt: filming a refrigerated fleet before dawn means parking lorries that should be out delivering. Filming a furnished office means renting one or dismantling a showroom. And when the product is software, there is nothing to point a camera at.

Generation with AI removes that toll. What it does not remove is the need for direction, and that is the difference between a video that sells and a pile of prompts.

The method, in four steps

1. Brief

Half an hour of conversation: what the company sells, to whom, and where the video will be seen. A trade fair does not want the same rhythm as LinkedIn, and a distributor does not look at the same things as a purchasing director. If there is a brand manual, we follow it. If the real product must appear, good photographs are enough.

2. Script and direction

We write the shots that tell the business, with look, pace and references defined before anything is generated. The client approves the script on paper. It is the cheapest stage at which to change your mind, exactly as in a shoot.

3. Directed generation, shot by shot

Each shot is generated, reviewed and redone until it holds. Holding means the physics do not betray you: the coffee steam rises as it should, the beans fall with weight, a trainer's print keeps its pattern as it turns, and the logo is still the logo in the final frame. That is where most of the work goes, and where a viewer senses, without being able to name it, whether there is craft behind the piece.

4. Delivery

A high-resolution master and cuts per channel: horizontal for web and trade fairs, vertical and square for social. With the AI-generated content labelling required by the European regulation handled as standard.

What changes compared with a shoot

• Nobody travels. No crew, no actors, no client on set. Locations are decided by the script, including ones that do not exist.
• Timelines are measured in days. A piece of the teaser's calibre is usually delivered one to two weeks after script approval.
• Changes do not hurt. Where a shoot forces you back on set, here the shot is regenerated with the correction.
• No rights that expire. No actor image releases to renew and no stock footage under someone else's licence.

And a necessary honesty: some jobs still call for a shoot, for instance when the product must appear in real hands with catalogue fidelity in every frame. In those cases we say so before quoting, and usually propose a hybrid of real footage with VFX.

How much does a corporate video like this cost?

It depends on the same things as any production: number of shots, duration, whether a character must stay identical across scenes, and how many formats are delivered. What changes is the cost structure: travel, location rental, crew and actor day rates disappear. With the brief done, we return a fixed quote within 24 working hours.

Watch it and judge

The full teaser, the nine industries explained and the form to ask for yours are on the AI corporate video for business page. And if you want to see how far the technique goes when it is properly directed, realistic AI video has 62 more shots, with the process on display.