ADVANCED MATERIALS / ARCHITECTURAL ACOUSTICS
Felt, wood and terracotta sell through texture. The profile and edge macros would require a dedicated product set and lighting; here they were directed shot by shot.
AI Advertising Spots · Brands & Agencies
We produce your advertising spot from brief to master with generative AI and professional direction. Our team controls brand consistency, reviews and documents the applicable usage rights, and agrees deliverables and schedule for each scope. We support brands and agencies with a lot riding on their next campaign.
Can you see your brand here? Tell us about the campaign and we will review feasibility, scope and next steps.
Request a proposalTrusted by: Fuencaliente Town Council · LightBridges
First, let's be clear
It is the first honest question, and it filters the projects we take on. AI tools are excellent for the first option. We exist for the second.
Runway, Sora, Veo or Adobe let you put together a clip yourself. Perfect for sketches, internal tests or low-stakes pieces. If your goal is to type a prompt and see what comes out, this page isn't for you, and that's fine.
When there is a brand, a media budget and a result to defend, generation is not enough: the campaign needs direction, shot-by-shot brand continuity, documented usage rights and agreed deliverables. That is what we produce for you.
What we produce
A commercial isn't a single format. These are the ones brands and agencies ask for most, each with its own production logic.
The piece that defines your territory: tone, visual world and emotion. Cinema direction to build brand image, not just sell a product.
From the product shot to the full commercial, using approved references when they can preserve the fidelity the campaign needs.
Pieces for in-store screens, window displays and seasonal campaigns, planned around the agreed date and formats.
Vertical and square versions for paid social, defined within an agreed plan of formats, messages and tests.
When the campaign centres on a real person or a physical product, we shoot only what's needed and AI amplifies the rest: settings, eras and impossible shots.
AI production under your agency's brand, with communication, confidentiality and deliverables agreed for each project.
The process
Before production, we document the scope, schedule, deliverables, revisions and approval criteria.
We gather the objective, audience, channels, materials and investment range, then propose a scope and schedule.
We define the idea, tone and shot-by-shot art direction before producing.
Generation, editing and finishing, with milestones and revision rounds defined in the scope.
We prepare the masters, versions and usage conditions agreed for the campaign.
Why AI with cinema direction
The difference between a coherent campaign and a clip that looks generic is not only the model: it is the direction. We manage character and brand continuity between shots and work on composition, colour and rhythm to reach the approved level. When a project requires a recognisable real face, documentary fidelity or an exact procedure, we propose filming or a hybrid workflow.
How we produce with AISector by sector
Sector demonstrations showing how we direct the result from brief to final output.
Felt, wood and terracotta sell through texture. The profile and edge macros would require a dedicated product set and lighting; here they were directed shot by shot.
Steam from the roaster, falling beans and the barista mid-extraction. Liquids and vapour test generation, and make the value of direction especially visible.
The same trainer on set, in the office and on the street. Its print keeps the pattern as it turns, one of the key tests for a generated fashion product.
A brick gym in afternoon light, people training and the product placed inside the scene rather than added on top in post-production.
Your sector does not need to appear in the sample. If we can explain it clearly and turn it into a campaign, we will outline the approach before quoting.
Tell us about your productInvestment context
We do not publish a generic rate because every campaign combines different decisions. The budget is built around an approved scope with clear assumptions, exclusions and deliverables.
| Type of spot | What drives the scope | What is agreed |
|---|---|---|
| Brand spot | Duration, shot count, characters and markets | Master, versions and channels |
| Product launch | Product fidelity, references and variants | Approved shots and formats |
| Performance for social | Messages, aspect ratios and test plan | Number of pieces and adaptations |
| Hybrid spot | Filming, locations, talent and VFX | Live action, AI and post-production |
AI does not remove the need for production or its budget. It can make particular shots viable or reduce some filming requirements, but price and schedule depend on the agreed scope, approvals and rights.
For agencies and production houses
We can work white-label as your agency's AI spot production team. Before work starts, we agree communication, confidentiality, responsibilities, variants and formats; we sign an NDA when the project requires one.
How we work with agenciesFrequently asked questions
Describe the objective, product, channels and target date. We will review the brief before proposing scope, schedule and deliverables.
+34 674 786 386 · studio@eficiencial.com · Based in Spain, producing internationally