AI Act Compliance for AI-Generated Advertising

In one sentence: a turnkey service that delivers AI-made advertising already compliant with Article 50 of the AI Act, mandatory across the European Union from 2 August 2026: visible labelling by channel, machine-readable technical marking and rights documentation, whether we produce the piece or you already have it made.

What it is: Production and compliance in one delivery
Who it's for: Brands, agencies and production companies
Mandatory from: 2 August 2026
Piece already exists?: We audit and label it
Quote: Fixed in 24 hours
First step: Direct brief or read the guide

What's included

The four layers of compliance, handled

Article 50 isn't satisfied by a line in the ad's description. It's satisfied in the piece, in the file and on paper.

Visible labelling by channel

Every platform asks for something different: TV, social, web, digital out-of-home. We define how and where the use of AI is disclosed in each version of the piece, without cluttering the creative.

Technical marking of the master

Metadata and content credentials embedded in the final files, so the artificial origin is machine-detectable, exactly as the regulation requires.

Documentation and traceability

A record of which shots are generated, a documented chain of rights for music, voice and image, and a compliance record per campaign, ready to show if anyone asks.

Criteria per campaign

We tell you which pieces on your calendar need a label and which don't, and we put the reasoning in writing so your team can reuse it on the next ones.

Didn't we make the piece?

We also audit and label third-party video

Send us the master and the broadcast context. We'll return the piece with the technical marking embedded, the recommended labelling for each channel and its compliance record. Your usual production company doesn't have to change its workflow.

Get an audit quote

How it works

From brief to broadcast, with compliance built in

Labelling gets decided at script stage, not patched on at the end. That's why it takes minutes, not weeks.

Express audit

We review the campaign or the brief: what's generated, what's altered and which channels it will run on. You get a fixed quote and schedule within 24 hours.

Production or adaptation

We produce the new piece, or work on your existing master, with labelling and rights decided before a single shot is generated.

Marking and documentation

Masters with embedded content credentials and metadata, plus the dossier: a record of generated shots, rights and a compliance record.

Delivery with the rationale

You receive the channel-ready versions plus the reasoning in writing, reusable by your team on the next campaigns.

Who it's for

Three seats at the same table

The obligation reaches the whole chain: whoever broadcasts, whoever devises and whoever produces. We solve each one's part.

Brands and advertisers

You broadcast the campaign with the groundwork done and a record to show, with no reputational scare over an undeclared AI ad.

Agencies

White-label if you prefer: you answer to your client on compliance with authority, and we stay invisible.

Production companies

You deliver your masters already compliant without building a compliance department: we are that department.

We're talking about technical and operational compliance: labelling, marking and documentation. We aren't a law firm; when a case needs a formal legal opinion, we work alongside your legal counsel or refer you to a specialised firm.

Frequently asked questions

What people ask us before commissioning

Since when has it been mandatory to label AI-made advertising?

Since 2 August 2026. Article 50 of the European Union's AI Regulation (AI Act) requires advertising content generated or altered with artificial intelligence to be identified across European territory, with a sanctions regime attached.

Which pieces need to be labelled?

As a practical rule: if AI has generated or substantially altered what you see or hear in the piece, it needs to be identified. Minor editing tweaks don't usually trigger the obligation. In the express audit, we tell you piece by piece what needs a label in your campaign and why, and that reasoning is put in writing.

Is it enough to write "made with AI" in the ad's description?

Not always. The regulation requires the content to be clearly identifiable and the file to carry machine-readable technical marking: metadata and content credentials embedded in the master. We deliver both layers, the visible one adapted to each channel and the technical one inside the file.

Can you label a piece another production company made?

Yes. You send us the master and the broadcast context, we audit it, embed the technical marking, propose the visible labelling for each channel and return the piece with its compliance record. Your production workflow doesn't change.

Is this legal advice?

It's technical and operational compliance: labelling, marking and documentation of the piece. We aren't a law firm; when a case needs a formal legal opinion, we work alongside your legal counsel or refer you to a specialised firm. That way each party answers for its own part.

How much does the service cost?

With a fixed quote in 24 hours, like everything we do. It depends on the number of pieces, versions and channels. Folded into one of our own productions, it's a small fraction of the budget; for third-party pieces, it's quoted per audited master.

Quote

Tell us about the campaign. Fixed quote in 24 hours.

It doesn't matter whether the piece is yet to be produced, half done or already on air: tell us where you stand and we'll tell you what it needs to be compliant, with a price and schedule in writing.

Prefer to start by understanding the rule? Read our AI Act advertising labelling guide first.

AI advertising that complies with the AI Act, without your team having to study the rules.