Frames · Studio visual development

Cellar of rum barrels from 1884 in amber light, Ron Arehucas project

Rum poured over Canary Islands volcanic rock, Ron Arehucas visual development

Sugar cane being loaded in 1884 at sunset, the history of Ron Arehucas

Advertising spot for the oldest distillery in the Canary Islands, founded in Arucas (Gran Canaria) in 1884. AI lets us recreate the Arucas of the late 19th century — the first copper stills, the sugarcane fields, the generations of master rum-makers who perfected the recipe.

From past to present in an impossible sequence shot: the camera travels through 140 years of history without a single cut.